Privacy Notice
Last updated August 22, 2026
Real Verticals is operated by Cas Thompson, who is the data controller responsible for the personal data described in this notice — meaning we decide why and how your data is processed. You can reach us at info@gladmash.com.
Personal data we collect and why
- Account data — name, email address and login credentials or Google sign-in identifier. Used to create and secure your account. Legal basis: performance of our contract with you.
- Profile and market data — your agent name, market city/state and the area you serve. Used to personalise generated scripts. Legal basis: contract.
- Content you submit and generate — property addresses, listing links, uploaded MLS sheets or photos, chosen topics, and the scripts produced. Used to provide the service and show your history. Legal basis: contract.
- Subscription and entitlement data — trial dates, subscription status and the identifiers returned by our payment provider. Used to manage access. Legal basis: contract and legal obligation.
- Support messages — the content of emails you send us. Used to answer you. Legal basis: legitimate interests in supporting customers.
- Usage, device and log data — IP address, browser and device information, pages viewed and error logs. Used for security, fraud prevention, troubleshooting and improving the product. Legal basis: legitimate interests.
Card and billing details are collected directly by Paddle, not by us; we never see or store full payment card numbers.
AI processing
The inputs you provide are sent to our AI model providers to generate scripts and topics. We do not sell your content, and we instruct providers to process it only to return results to you.
Who we share data with
- Service providers and subprocessors — hosting, database and authentication infrastructure, AI model providers, and email/support tooling.
- Paddle, our Merchant of Record, for the sale of the product, subscription management, payments, tax compliance and invoicing.
- Professional advisers such as accountants and lawyers, where necessary.
- Authorities, where required by law or to protect our legal rights.
Retention
We keep account, profile and script data for as long as your account is active, and for a reasonable period afterwards to handle disputes and support. Billing records are kept as long as tax and accounting law requires. After that, data is deleted or anonymised. You can ask us to delete your account and content at any time.
International transfers
Our providers may process data in the United States and other countries. Where data is transferred from the UK or EEA, we rely on appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.
Your rights
Depending on where you live, you may have the right to access, correct, delete, restrict or object to the processing of your personal data, to receive a portable copy, to withdraw consent, and to opt out of marketing. UK and EEA residents may also complain to their supervisory authority. Email info@gladmash.com and we will respond within one month.
Security
We use appropriate technical and organisational measures, including encryption in transit, row-level access controls that restrict your data to your own account, and least-privilege access to our systems. No method of transmission or storage is completely secure.
Cookies
We use essential cookies and similar browser storage to keep you signed in, secure your session and run the checkout. We do not use advertising cookies. You can clear or block cookies in your browser, but the app will not work while signed out of essential storage.
